Nestlé, Shell, Abbott, CVS, Mars, Lego, Pinterest, and others have denied coordinating an advertising boycott of Elon Musk’s ...

In this article, Divyank Jain of The Wise Idiot, unpacks how IPL's coming of age mirrors the evolution of Indian marketing, ...

The rebranding follows a broader strategic realignment at WBD, which the company says has helped reverse streaming losses by ...

In its latest rebrand, HBO has brought back the 'HBO Max' name, and leaned into the chaos by poking fun at itself online.

Bloodlines used fear, nostalgia, and viral stunts to grab attention, bringing back old phobias, sparking memes, and making ...

KFC India’s latest collaboration with CarryMinati ties into its ongoing efforts to connect with Gen Z. The CMO shares how it ...

As per TAM AdEx's report on auto sector advertising, 2024 saw television ad volumes grow seven percent, print ad space expand ...

The move, the company said, is designed to support continued investment in premium content without raising the cost of the ...

HGS Interactive is an AI-first digital agency, a part of Hinduja Global Solutions (HGS), with over a decade of experience in ...

In the lead-up to the race, participants followed a 10-week hybrid training program available online and in-person, guided by ...

Bingo! Tedhe Medhe’s Bihu campaign brought Assam’s festive energy to Guwahati through engaging street activations, ...

Sandeep Ranade of Hansa Research unpacks how the cricketing behemoth is not just playing the game but masterfully rewriting ...