In this article, Divyank Jain of The Wise Idiot, unpacks how IPL's coming of age mirrors the evolution of Indian marketing, ...

Nestlé, Shell, Abbott, CVS, Mars, Lego, Pinterest, and others have denied coordinating an advertising boycott of Elon Musk’s ...

In its latest rebrand, HBO has brought back the 'HBO Max' name, and leaned into the chaos by poking fun at itself online.

The rebranding follows a broader strategic realignment at WBD, which the company says has helped reverse streaming losses by ...

KFC India’s latest collaboration with CarryMinati ties into its ongoing efforts to connect with Gen Z. The CMO shares how it ...

As per TAM AdEx's report on auto sector advertising, 2024 saw television ad volumes grow seven percent, print ad space expand ...

The move, the company said, is designed to support continued investment in premium content without raising the cost of the ...

HGS Interactive is an AI-first digital agency, a part of Hinduja Global Solutions (HGS), with over a decade of experience in ...

Bingo! Tedhe Medhe’s Bihu campaign brought Assam’s festive energy to Guwahati through engaging street activations, ...

Discover 100+ bold campaigns that defined 2024. The Yearbook of Campaigns by Social Samosa spotlights ideas, strategy and top ...

We trace SW Network's decade-long journey from a bootstrapped startup to a steadily growing independent agency, highlighting ...

Sandeep Ranade of Hansa Research unpacks how the cricketing behemoth is not just playing the game but masterfully rewriting ...