The Tokyo-headquartered maker of the hugely popular potato fries, Calbee, is tapping into anime fandom and IP collaborations ...

OPINION: Adland has been buzzing over the leaked news of GroupM’s rebrand. Is this WPP's bold reinvention or a sign of deeper ...

Campaign Asia speaks exclusively with Lucio Ribeiro and TBWA's Kimberlee Wells on their AI talent investment and how it will ...

As US brands dominate the top 10 in Kantar's BrandZ 2025 ranking, Chinese companies and APAC players like Airtel are rapidly ...

GroupM has announced to staff that agency brands will cease to operate as separate business units and will move to a single P ...

Google has introduced AI Max, a new campaign-level setting for existing search campaigns intended to drive increased ...

EXCLUSIVE: Sadlier's role expands within Publicis, and her leadership is bolstered with five key hires, including creative ...

Google’s AI Max for Search signals a shift in how information is found, used, and expected to perform—and is raising new ...

WPP is to move creative agency Grey into Ogilvy Group as part of a shake-up, Campaign has learned. Under the new structure, ...

Meta’s goal is to move towards a system where businesses only need to state their objective and bank account—AI will handle ...

The chain decided to use its mascot, an iconic smiling fish ball named Kama-Chan to reflect its feelings on the decline in ...

In APAC (excluding Japan), organic revenue declined 4.6%. Net Revenue stood at ¥23.1 billion, down from ¥24.2 billion in Q1 ...